The recently completed 2010 Annual Report for the Wildlife Conservation Society, resulted in 108 pages of new content, focusing on “connectivity” in wildlife conservation, accompanied with breathtaking wildlife images. In this latest report, a new color palette was introduced, along with a redesigned front of book, chapter opening headers, and Q&A spreads.

For the second year in a row, I was asked to work on Union Settlement Association’s Annual Report. The basic organization of the interior pages are similar to last year’s, but with updates to accommodate for additional text and data. A new cover design and palette were introduced to tie back to a smaller agency brochure, I designed earlier in the year. This year, a two-page timeline, illustrating activities that take place on a typical day at the Union Settlement Association, was also added.
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One global legal firm’s property group was looking for a high-impact brochure to highlight their range of experience in transactions of iconic structures, complex financings, and large developments in the real estate sector. Cost was a factor, as well as a brochure that can be easily distributed at events or boardroom meetings. The result was a pocket size, accordion fold brochure with fonts and colors that were selected from the firm’s existing style guide. To highlight each of the areas of expertise, buildings were formed from the descriptions that resulted in a cityscape when looked at from a distance.

The Wildlife Conservation Society was in need of an annual report for 2009. They were looking to update the look while still conforming to existing collateral. With a greater amount of copy and images than previous years, the report needed to be organized in order for readers to navigate the 100-plus page brochure. The resulting color palette came from wildlife imagery and was used to define each chapter. Two page Q&A sections were also introduced throughout.

The Union Settlement Association, is a non-profit whose dedication to the community of East Harlem has been helping 13,000 individuals each year. I was asked to design this year’s annual report which illustrates the agency’s programs for individuals and families through a collection of case studies in Youth, Adult Education, Early Childcare, Senior Services, Mental Health, HIV Care Network, Home Care and Credit Union.
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Panthera, a non-profit whose mission is to conserve the world’s 36 species of wild cats and its habitats, was looking to create an 8-page brochure specific to their Jaguar Corridor Initiative. The brochure needed to appeal to current and potential donors through visuals and supporting text of Panthera’s vision for problems facing the Jaguar Corridor, the initiative’s current footprint in 18 countries, and the expertise of those involved with the organization.

The US Legal Assistant Program brochure communicates the life of a Legal Assistant at Shearman & Sterling and the benefits and opportunities the firm provides. For the redesign, the firm needed the brochure to be a little more exciting than in the past while appealing to their younger audience.
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The Fana product brochure showcases
the company’s various lines of fine jewelry.
To enhance the quality of the product, additional graphics were kept to a minimum with focus put on placement
and scale of the individual pieces.

To help employees transition to Microsoft Outlook, the firm needed a reference guide to distribute to its worldwide offices as the application was rolled out. The handy guide, provides an overview, shortcuts and step-by-step instructions for common and some advance features. The card format allows users to quickly flip to their desired section without being overwhelmed with other information. In addition, the binder ring allows for future inserts should updates or additional features need to
be addressed. A blank end page was included to serve as an area for users to jot down their own notes.

The annual Trends in Corporate Governance of the Largest US Public Companies brochure has become one of the firm’s signature marketing pieces to drive users to the firm website as well as to increase attendance to the annual Corporate Governance Symposium. The objective of the piece is to educate companies, particularly General Counsel, on the corporate governance and director and executive compensation practices of the top 100 US public companies. To date, this survey is the only one of its kind, making it an important tool for corporations worldwide.
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