Neha is based in the NYC area. Her expertise in design branches out to identity systems, publications, announcements, signage and web. She enjoys working with clients on all levels of design, from art direction to production, to deliver clean and effective design solutions.
For the past few years, a Diversity Reception has been held during the International Council of Shopping Centers (ICSC) Convention to promote and celebrate diversity in the shopping center and retail industries. With the growing success of the event, ICSC was looking to bring the reception to a larger audience throughout the year in the US and abroad with the help of Shearman & Sterling LLP, the event sponsor.
I recently designed a business card for Minneapolis based, animator and illustrator Anand Hurdkadli. Sometimes simple and clean is all you need. Take a look at some of his work or venture over to his Etsy shop where his video game inspired prints have been causing quite a stir. http://www.fortawesomestudios.com/
An updated logo design for the annual MIAAC Film Festival held in New York for use on all event collateral. A suite of badges, tickets and invitation were also designed for the annual 2009 film festival. To bring a cohesive look to the event, I created a color palate of teal, metallic silver and black. T
The Asia based textile company, Zhonghe, opened a New York office to better assist its overseas clients. For its start, the new office needed business cards and an informational card bearing the company’s already existing logo. The graphic that was created on the front of company bio is reminiscent of spooled thread. Subsequent work included additional stationary items and announcements for textile shows in the US and Paris.
A stationary suite designed for Fana, a fine jeweler. Inspired by the company’s simple and luxurious design forms, the suite incorporates the company’s existing logo, with a single color contrasting against the natural white cotton stock.
Shearman & Sterling LLP is committed to being a responsible member of the global community and doing as much as it can to protect the environment. To achieve this, the firm rolled out an internal campaign to educate and promote an eco- conscious attitude across all its offices. The firm needed a logo to stand behind their commitment and resonate with the audience. Significant research was done with regards to the name for the initiative and a logo that could work with the firm’s brand that was already in place. The resulting eco logo appeared on various internal collateral and the firm’s intranet site as part of this initiative.
When Garrison Architects created a modular division “SIMPLE” an acronym for Scalable Innovative Modularly Produced Living Environment, they wanted stationary to go with it as part of the larger marketing initiative. The short-run letterhead and business card were both designed for in-house printing and to compliment the firm’s existing line of stationary, while using the modular building system as inspiration.