Neha Motipara | Graphic Designer » Identity

Diversity Reception Logotype

nmotipara — Tue, 03 Nov 2009 16:03:17 +0000

For the past few years, a Diversity Reception has been held during the International Council of Shopping Centers (ICSC) Convention to promote and celebrate diversity in the shopping center and retail industries. With the growing success of the event, ICSC was looking to bring the reception to a larger audience throughout the year in the US and abroad with the help of Shearman & Sterling LLP, the event sponsor.

To help brand the reception, a logo was designed to appear on all print and web collateral. This meant that it would need to be flexible, readable, and scalable for use on large banners to invitations and websites.

The Diversity Reception logotype is displayed in two weights of Quicksand, created by Vincent Connare in 1996. This font was selected for its modern, professional appearance and clean lines. In selecting the color palette, I used orange and brown to communicate energy, warmth, earthiness, friendliness and dependability to capture some of the personality of the event and individuals who attend.

Fort Awesome Studios

nmotipara — Fri, 04 Sep 2009 02:03:08 +0000

I recently designed a business card for Minneapolis based, animator and illustrator Anand Hurdkadli. Sometimes simple and clean is all you need. Take a look at some of his work or venture over to his Etsy shop where his video game inspired prints have been causing quite a stir. http://www.fortawesomestudios.com/

MIAAC Film Festival

nmotipara — Fri, 19 Jun 2009 20:13:44 +0000

An updated logo design for the annual MIAAC Film Festival held in New York for use on all event collateral. A suite of badges, tickets and invitation were also designed for the annual 2009 film festival. To bring a cohesive look to the event, I created a color palate of teal, metallic silver and black. T

Zhonghe Stationary

admin — Sun, 19 Apr 2009 22:16:52 +0000

The Asia based textile company, Zhonghe, opened a New York office to better assist its overseas clients. For its start, the new office needed business cards and an informational card bearing the company’s already existing logo. The graphic that was created on the front of company bio is reminiscent of spooled thread. Subsequent work included additional stationary items and announcements for textile shows in the US and Paris.

Fana Stationary Suite

admin — Mon, 23 Mar 2009 02:23:49 +0000

A stationary suite designed for Fana, a fine jeweler. Inspired by the company’s simple and luxurious design forms, the suite incorporates the company’s existing logo, with a single color contrasting against the natural white cotton stock.

Eco Friendly Firm Identity

admin — Sun, 22 Mar 2009 23:17:14 +0000

Shearman & Sterling LLP is committed to being a responsible member of the global community and doing as much as it can to protect the environment. To achieve this, the firm rolled out an internal campaign to educate and promote an eco- conscious attitude across all its offices. The firm needed a logo to stand behind their commitment and resonate with the audience. Significant research was done with regards to the name for the initiative and a logo that could work with the firm’s brand that was already in place. The resulting eco logo appeared on various internal collateral and the firm’s intranet site as part of this initiative.

SIMPLE Letterhead and Business Card

admin — Wed, 11 Mar 2009 01:05:56 +0000

When Garrison Architects created a modular division “SIMPLE” an acronym for Scalable Innovative Modularly Produced Living Environment, they wanted stationary to go with it as part of the larger marketing initiative. The short-run letterhead and business card were both designed for in-house printing and to compliment the firm’s existing line of stationary, while using the modular building system as inspiration.