The annual Trends in Corporate Governance of the Largest US Public Companies brochure has become one of the firm’s signature marketing pieces to drive users to the firm website as well as to increase attendance to the annual Corporate Governance Symposium. The objective of the piece is to educate companies, particularly General Counsel, on the corporate governance and director and executive compensation practices of the top 100 US public companies. To date, this survey is the only one of its kind, making it an important tool for corporations worldwide.

For the 2007 redesign, the challenge was really one of informational architecture. In order to add visual interest to a publication of graphs and charts, key elements were emphasized that are relevant to the year in review, through the use of color, typography and various graphic elements. In addition, a large amount of new data surrounding director and executive compensation made it necessary to create a second publication, a way to house them together, and for the first time a custom mailer for external distribution and increase brand awareness on the recipient .

The challenge for the 2008 edition was to bring the brochure to the next level while keeping the general layout the same. Considerations needed to be made with regard to how key items are treated and color in order to differentiate from the previous year. With the addition of a Q&A insert for 2008, a saddle stitched z-fold cover replaced two concealed wire-o brochures and a slipcase to hold both pieces together and keep costs at a minimum.