Neha is based in the NYC area. Her expertise in design branches out to identity systems, publications, announcements, signage and web. She enjoys working with clients on all levels of design, from art direction to production, to deliver clean and effective design solutions.
For the US Litigation Recruiting brochure an insert, titled Matters that Matter, was created to showcase some of the high-profile deals Shearman & Sterling’s Litigation group works on. The challenge of the piece was that it needed to be designed with future costs in mind for reprints when new deals are made thus giving the brochure a longer shelf-life. This was very important as the project had not been previously budgeted for furthering the need keep costs at a minimum.
For the design, the insert took on the contemporary color palette of red and black that was used in the brochure, to appeal to a younger audience. The deals were also treated as headlines in the type only insert, varying in size and color to reflect on deals’ original source.
