Shearman & Sterling wanted to improve its own eco-footprint on a firm-wide scale and believed that utilizing the intranet to do so was the most eco-friendly, accessible and effective way to reach the audience. An eco logo was designed to appear on various collateral and the firm’s intranet site as part of this initiative. An on-going series of posters were also created to encourage environmental awareness and employee participation. The posters are made available to the firm’s 19 offices through the intranet site to print on an as needed basis.

Each set of posters provides both an environmental fact and a call to action. Periodically, new posters are added to the campaign targeting different environmental messages. To draw traffic and encourage employee participation, a static banner on the landing page for Earth Day and World Environment Day, linked users to the eco intranet page where an animation provided both an environmental fact and a call to action.

This was the first comprehensive electronic internal campaign that targeted all employees of the firm. It not only implemented the campaign firm-wide across 19 offices, but it did so in an eco-friendly way which further reinforced the environmentally conscious behavior that the firm would like to see in its employees.